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Ques:- What KPIs do you use to measure cross-selling success?
Right Answer:

Key Performance Indicators (KPIs) to measure cross-selling success include:

1. Cross-Sell Ratio: The number of additional products sold per customer.
2. Revenue per Customer: Total revenue generated from cross-sold products.
3. Customer Retention Rate: Percentage of customers who continue to buy after cross-selling.
4. Average Order Value (AOV): The average amount spent per transaction including cross-sold items.
5. Conversion Rate: The percentage of customers who purchase additional products when offered.
6. Customer Lifetime Value (CLV): The total revenue expected from a customer over their relationship with the business.

Ques:- What is the role of SEO in e commerce
Right Answer:
SEO (Search Engine Optimization) in e-commerce helps improve the visibility of an online store in search engine results, driving organic traffic to the website. It involves optimizing product descriptions, images, and site structure to rank higher for relevant keywords, ultimately increasing sales and customer engagement.
Ques:- What is inventory management in an e commerce setting
Right Answer:
Inventory management in an e-commerce setting refers to the process of overseeing and controlling the stock of products available for sale. It involves tracking inventory levels, managing stock replenishment, forecasting demand, and ensuring that products are available to meet customer orders while minimizing excess stock and associated costs.
Ques:- Can you give an example of a successful cross-sell you’ve done in the past?
Right Answer:

In my previous role at a software company, I successfully cross-sold our project management tool to existing clients who were using our time-tracking software. By demonstrating how the two products could integrate seamlessly to improve their workflow, I was able to increase their overall productivity and generate an additional 30% in revenue from those accounts.

Ques:- What role does active listening play in cross-selling?
Right Answer:

Active listening helps in cross-selling by allowing the salesperson to understand the customer's needs and preferences better, enabling them to suggest relevant products or services that complement what the customer is already interested in.

Ques:- What is a hypothesis and how do you test it
Right Answer:
A hypothesis is a specific, testable prediction about the relationship between two or more variables. To test a hypothesis, you can use the following steps:

1. **Formulate the Hypothesis**: Clearly define the null hypothesis (no effect or relationship) and the alternative hypothesis (there is an effect or relationship).
2. **Collect Data**: Gather relevant data through experiments, surveys, or observational studies.
3. **Analyze Data**: Use statistical methods to analyze the data and determine if there is enough evidence to reject the null hypothesis.
4. **Draw Conclusions**: Based on the analysis, conclude whether the hypothesis is supported or not, and report the findings.
Ques:- What are the steps involved in data cleaning
Right Answer:
1. Remove duplicates
2. Handle missing values
3. Correct inconsistencies
4. Standardize formats
5. Filter out irrelevant data
6. Validate data accuracy
7. Normalize data if necessary
Ques:- How do you handle missing data in a dataset
Right Answer:
To handle missing data in a dataset, you can use the following methods:

1. **Remove Rows/Columns**: Delete rows or columns with missing values if they are not significant.
2. **Imputation**: Fill in missing values using techniques like mean, median, mode, or more advanced methods like KNN or regression.
3. **Flagging**: Create a new column to indicate missing values for analysis.
4. **Predictive Modeling**: Use algorithms to predict and fill in missing values based on other data.
5. **Leave as Is**: In some cases, you may choose to leave missing values if they are meaningful for analysis.
Ques:- What are some common data analysis tools and software
Right Answer:
Some common data analysis tools and software include:

1. Microsoft Excel
2. R
3. Python (with libraries like Pandas and NumPy)
4. SQL
5. Tableau
6. Power BI
7. SAS
8. SPSS
9. Google Analytics
10. Apache Spark
Ques:- What are the different types of data distributions
Right Answer:
The different types of data distributions include:

1. Normal Distribution
2. Binomial Distribution
3. Poisson Distribution
4. Uniform Distribution
5. Exponential Distribution
6. Log-Normal Distribution
7. Geometric Distribution
8. Beta Distribution
9. Chi-Squared Distribution
10. Student's t-Distribution
Ques:- What is the link specification
Right Answer:
Link specification in Siebel refers to the definition of relationships between different business components or objects within the application. It specifies how data is connected and how users can navigate between related records, typically through links in the user interface.
Ques:- In a triangle two angles are in a ratio of 5:3 and the difference of the angles is 30 degrees. Find out the largest angle in the triangle
Right Answer:
The largest angle in the triangle is 90 degrees.
Comments
S pushpa Jun 17, 2021

Let A=5x,B=3x,C not given so consider C=x
In triangle total angle=180°
A+B+C=180°
5x+3x+x=180°
9x=180°
X=180°/9
X=20°
A=5(20)=100°
B=3(20)=60°
C=20°
Therefore A=100° is the largest angle
Ans: 100°

Ques:- I run a small business and I don't have that many customers. Why do I need special software to manage them?
Right Answer:
Special software helps you organize customer information, track interactions, manage sales, and improve communication, making it easier to build relationships and grow your business efficiently.
Ques:- What are Objectives of CRM?
Right Answer:
The objectives of CRM (Customer Relationship Management) are to improve customer satisfaction, enhance customer retention, increase sales and profitability, streamline communication, and provide better data analysis for informed decision-making.
Ques:- What is the diffrence between detail category,detail view,Aggregate category and Aggregate view ?
Right Answer:
- **Detail Category**: A classification that groups similar detail records in a CRM or ERP system.
- **Detail View**: A specific layout or interface that displays detailed information about a single record.
- **Aggregate Category**: A grouping that combines multiple records or data points for analysis or reporting.
- **Aggregate View**: A presentation format that summarizes or displays aggregated data, often using metrics or totals.
Ques:- Please estimate the total revenue of [a particular juice brand] from the Swedish market who has a 10% market share. You have 5 minutes?
Right Answer:
To estimate the total revenue of the juice brand in the Swedish market, you need to know the total market size for juice in Sweden. If we assume the total market size is, for example, 1 billion SEK, then with a 10% market share, the revenue would be 100 million SEK. Please replace the market size with the actual figure if known.
Ques:- A travel agency makes a 10% commission on all of its travel bookings. Their current profit before taxes is $1MM, while the industry average ranges from $2MM to $3.5MM. Why are they making less than the industry average?
Right Answer:
The travel agency may be making less than the industry average due to factors such as higher operational costs, lower sales volume, less effective marketing strategies, or offering less competitive pricing compared to other agencies.
Ques:- Suppose you are working for a leading manufacturer of electronic equipment for industrial customers. The R&D department has developed a new product — a device that could replace all energy costs (electric, gas, etc.) using solar technology. The estimated price to the customer would be 15 lakh per house, with a payback period of 3 to 5 years. The R&D department says the estimated investment is 600 crore. What is your opinion?
Right Answer:

The investment of 600 crore seems high compared to the potential revenue from selling the product at 15 lakh per house. To assess viability, we need to calculate the break-even point and consider market demand, competition, and potential barriers to adoption. If the market is large enough and the product is competitive, it could be a worthwhile investment; otherwise, it may pose significant financial risks.

Ques:- A tire manufacturer in Vietnam has been the only player in that market due to high tariffs on imports. They dominate the tire industry. As it stands, the tariff is 50% of the total cost to produce and ship a tire to Vietnam. Because of the forces of globalization and lower consumer prices, the Vietnamese government decided to lower the tariff by 5% a year for the next ten years. The company is very concerned about this change, as it will radically alter the landscape of the industry in Vietnam. They hire you to assess the situation and advise them on what steps to take.
Right Answer:
The tire manufacturer should take the following steps:

1. **Cost Reduction**: Focus on reducing production costs to maintain competitiveness as tariffs decrease.
2. **Market Research**: Analyze potential competitors and market trends to understand the impact of reduced tariffs.
3. **Product Differentiation**: Invest in innovation and quality improvements to differentiate their products from potential imports.
4. **Strategic Partnerships**: Consider forming alliances with local distributors or retailers to strengthen market presence.
5. **Diversification**: Explore opportunities to diversify product offerings or enter new markets to mitigate risks.
6. **Advocacy**: Engage with the government to discuss potential support measures for local manufacturers.
7. **Long-term Planning**: Develop a long-term strategy that anticipates further tariff reductions and prepares for increased competition.
Ques:- A leverage buyout firm is considering buying a company that owns proprietary database of real time Federal Aviation Administration database on every commercial flight in America and its current flight status. Should they buy the company?
Right Answer:
Yes, they should consider buying the company if the database provides valuable insights, has a competitive advantage, and can generate revenue through licensing or services.
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