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Schbang Digital Solutions Interview Questions and Answers
Ques:- Name some hallmarks of a good PPC landing page?
Right Answer:
1. Relevant and compelling headline
2. Clear and concise content
3. Strong call-to-action (CTA)
4. Fast loading speed
5. Mobile-friendly design
6. Trust signals (e.g., testimonials, reviews)
7. Minimal distractions (e.g., limited navigation)
8. Consistent messaging with the ad
9. High-quality images or videos
10. Easy-to-fill forms
Ques:- Google PR ? and Way that Google used to determine Page Rank of a Website
Right Answer:
Google PageRank (PR) is an algorithm used by Google to rank web pages in its search results. It determines the importance of a webpage based on the quantity and quality of links pointing to it. The more high-quality backlinks a page has, the higher its PageRank, indicating greater authority and relevance in search results.
Ques:- What is Black Hat SEO ?
Right Answer:
Black Hat SEO refers to unethical practices used to increase a website's ranking in search engine results. These techniques violate search engine guidelines and can lead to penalties or bans from search engines. Examples include keyword stuffing, cloaking, and using private link networks.
Ques:- How Keywords are Choose for Optimization ?
Right Answer:
Keywords are chosen for optimization by conducting keyword research to identify relevant terms and phrases that potential users are searching for. This involves analyzing search volume, competition, and relevance to the content, using tools like Google Keyword Planner, SEMrush, or Ahrefs, and considering user intent to select the most effective keywords for targeting.
Ques:- What is Online Marketing ?
Right Answer:
Online marketing, also known as digital marketing, refers to the practice of promoting products or services using the internet and digital channels. This includes strategies like search engine optimization (SEO), social media marketing, email marketing, content marketing, and online advertising to reach and engage with potential customers.
Ques:- What do you understand by SEO?
Right Answer:
SEO, or Search Engine Optimization, is the practice of improving a website's visibility on search engines like Google. It involves optimizing content, structure, and technical aspects of a site to increase organic (non-paid) traffic and rank higher in search results.
Ques:- What can you give or make changes as a Creative person?
Right Answer:
As a creative person, I can bring fresh ideas, innovative designs, and unique perspectives to projects. I can also adapt existing concepts to improve functionality, aesthetics, and user experience.
Ques:- MY Experience Computer Skills
Right Answer:
I have experience with graphic design software such as Adobe Photoshop, Illustrator, and InDesign. I am skilled in creating visual content, editing images, and designing layouts for print and digital media.
Ques:- What are the steps of your creative process as a graphic designer?
Right Answer:
1. Research and gather inspiration.
2. Define the project goals and target audience.
3. Brainstorm and sketch initial ideas.
4. Create digital drafts and mockups.
5. Seek feedback and make revisions.
6. Finalize the design and prepare for delivery.
Ques:- Add Design, Layout etc.
Right Answer:
To add design and layout, use principles like balance, contrast, alignment, repetition, and proximity. Choose a color scheme, typography, and imagery that align with the brand. Use grids for structure and ensure a clear hierarchy for content.
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