Find Interview Questions for Mordor intelligence

Right Answer:
A target market is a specific group of consumers that a business aims to reach with its products or services. To identify it, you can analyze demographics (age, gender, income), psychographics (interests, values), geographic location, and buying behavior to determine the characteristics of your ideal customers.

Right Answer:
Brand positioning refers to the process of defining how a brand is perceived in the minds of consumers relative to competitors. It involves identifying the unique value proposition and key attributes that differentiate the brand.

Evaluation through research can be done using methods such as surveys, focus groups, and market analysis to gather consumer perceptions, preferences, and behaviors. This data helps assess how well the brand is positioned in the market and whether it aligns with the target audience's needs and expectations.

Right Answer:
1. Define the problem and research objectives.
2. Develop the research plan.
3. Collect the data.
4. Analyze the data.
5. Present the findings.
6. Make decisions based on the research.

Right Answer:
Customer satisfaction can be measured through market research by using surveys, interviews, and focus groups to gather feedback on customer experiences. Key metrics include Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES). Analyzing this data helps identify areas for improvement and overall satisfaction levels.

Right Answer:
Competitive analysis is the process of evaluating and comparing your business, products, or services against your competitors to understand their strengths and weaknesses. It is done by identifying key competitors, analyzing their offerings, market positioning, pricing strategies, customer feedback, marketing tactics, and overall performance. This information helps businesses identify opportunities and threats in the market.

Right Answer:
I am most interested in SAS data manipulation, data analysis, and reporting, particularly using SAS SQL and SAS macros for efficient data processing and automation.

Right Answer:
I am very aspirant to grow in my career. I am committed to continuous learning and seeking new challenges that will help me develop my skills and advance professionally.

Right Answer:
A trigger is a special type of stored procedure in a database that automatically executes or fires in response to certain events on a particular table or view, such as insertions, updates, or deletions.

Right Answer:
CCS stands for "Carbon Capture and Storage." It is a technology used to capture carbon dioxide emissions from sources like power plants and store it underground to prevent it from entering the atmosphere.

Right Answer:
Aircel was a telecommunications company in India that provided mobile services, including voice and data plans, before it ceased operations in 2018.

Right Answer:
Bank reconciliation is the process of comparing and matching the balances in an organization's accounting records to the corresponding information on a bank statement. This ensures that the records are accurate and helps identify any discrepancies.

Right Answer:
The office of ACC Cement Ltd is located in Mumbai, India.