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Ques:- Ent analysis or textual analysis is a methodology in the social sciences for studying the content of communication. Earl Babbie defines it as “the stu
Right Answer:
Content analysis is a research method used to systematically analyze communication content, such as texts, speeches, or media, to identify patterns, themes, and meanings.
Ques:- What is the difference between brd, srs and use of case documents?
Right Answer:
BRD (Business Requirements Document) outlines the high-level business needs and objectives. SRS (Software Requirements Specification) details the functional and non-functional requirements for the software. Use Case documents describe specific interactions between users and the system to achieve particular goals.
Ques:- What is exploratory data analysis (EDA)
Right Answer:
Exploratory Data Analysis (EDA) is the process of analyzing and summarizing datasets to understand their main characteristics, often using visual methods. It helps identify patterns, trends, and anomalies in the data before applying formal modeling techniques.
Ques:- What is classification analysis and how does it work
Right Answer:
Classification analysis is a data analysis technique used to categorize data into predefined classes or groups. It works by using algorithms to learn from a training dataset, where the outcomes are known, and then applying this learned model to classify new, unseen data based on its features. Common algorithms include decision trees, logistic regression, and support vector machines.
Ques:- What is a pivot table and how do you use it in Excel or other tools
Right Answer:
A pivot table is a data processing tool that summarizes and analyzes data in a spreadsheet, like Excel. You use it by selecting your data range, then inserting a pivot table, and dragging fields into rows, columns, values, and filters to organize and summarize the data as needed.
Ques:- What is the difference between supervised and unsupervised learning
Right Answer:
Supervised learning uses labeled data to train models, meaning the output is known, while unsupervised learning uses unlabeled data, where the model tries to find patterns or groupings without predefined outcomes.
Ques:- What is the difference between correlation and causation
Right Answer:
Correlation is a statistical measure that indicates the extent to which two variables fluctuate together, while causation implies that one variable directly affects or causes a change in another variable.
Ques:- How do you conduct a market survey
Right Answer:
To conduct a market survey, follow these steps:

1. Define the objective: Determine what information you need.
2. Identify the target audience: Decide who you want to survey.
3. Choose the survey method: Select between online, phone, face-to-face, or mail surveys.
4. Design the questionnaire: Create clear and concise questions.
5. Collect data: Distribute the survey to your target audience.
6. Analyze the results: Review the responses and extract insights.
7. Report findings: Summarize the results and present them to stakeholders.
Ques:- What are key performance indicators KPIs in market research
Right Answer:
Key performance indicators (KPIs) in market research are measurable values that help assess the effectiveness and success of marketing strategies. Common KPIs include customer satisfaction scores, market share, brand awareness, conversion rates, and return on investment (ROI).
Ques:- What is a questionnaire and how do you design one effectively
Right Answer:
A questionnaire is a set of written questions used to gather information from respondents. To design one effectively, follow these steps:

1. Define the objective: Clearly outline what information you want to gather.
2. Identify the target audience: Know who will be answering the questions.
3. Choose the question type: Use a mix of open-ended and closed-ended questions.
4. Keep it concise: Limit the number of questions to avoid respondent fatigue.
5. Use clear and simple language: Ensure questions are easy to understand.
6. Pilot test: Test the questionnaire with a small group to identify any issues.
7. Revise based on feedback: Make necessary adjustments before the final distribution.
Ques:- What is market research and why is it important
Right Answer:
Market research is the process of gathering, analyzing, and interpreting information about a market, including information about the target audience, competitors, and industry trends. It is important because it helps businesses understand customer needs, identify market opportunities, make informed decisions, and reduce risks associated with launching new products or services.
Ques:- What are the different types of market research
Right Answer:
The different types of market research are:

1. Primary Research
- Surveys
- Interviews
- Focus Groups
- Observations

2. Secondary Research
- Market Reports
- Academic Journals
- Industry Publications
- Online Databases

3. Qualitative Research
- In-depth Interviews
- Focus Groups
- Ethnographic Studies

4. Quantitative Research
- Surveys with numerical data
- Experiments
- Statistical Analysis

5. Descriptive Research
6. Exploratory Research
7. Causal Research
Ques:- How you will manage at difficult situation
Right Answer:
In a difficult situation, I would first assess the problem to understand its root cause. Then, I would communicate openly with my team to gather input and brainstorm solutions. Prioritizing tasks, staying organized, and remaining calm are crucial. Finally, I would implement the chosen solution, monitor progress, and adjust as needed while keeping stakeholders informed.
Ques:- What we do when the project delayed ?
Right Answer:
When a project is delayed, we assess the situation to identify the causes, communicate with stakeholders, adjust the project schedule, allocate additional resources if necessary, and implement corrective actions to get back on track.
Ques:- What is MPMM?
Right Answer:
MPMM stands for "Multi-Project Management Methodology," which is a framework designed to manage multiple projects simultaneously, ensuring that resources are allocated efficiently and project goals are aligned with organizational objectives.
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